The
Customer Relationship Management Benchmarking Association (CRMBA™),
an association of professionals in the customer relationship management
industry, is dedicated to providing members with an oportunity to
identify, document and establish best practices through benchmarking
to increase value, efficiencies, and profits.
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Benchmarking is the most cost effective way of
introducing best practices to your organization.
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What is benchmarking?
Benchmarking is a collaborative learning process among
a group of companies to focus on specific operating practices, compare
measures and results and identify improved processes within their
organizations.
CRMBA™ Mission
To identify "Best
in Class" customer relationship management business processes, which,
when implemented, will lead member companies to exceptional performance.
CRMBA™ Objectives
To conduct benchmarking studies of important customer
relationship management processes.
To create a cooperative environment where full understanding
of the performance and enablers of "best in class" customer
relationship management processes can be obtained
and shared at reasonable cost.
To use the efficiency of the association to obtain process
performance data and related best practices from customer
relationship management.
To support the use of benchmarking to facilitate customer
relationship management process improvement and
the achievement of accuracy, timeliness and efficiency.
CRMBA™ Membership
The scope of CRMBA™ membership includes individuals
who work in customer
relationship management in major corporations.
Company membership will be considered with respect
to compliance with CRMBA™ mission, goals and operating guidelines,
as well as, qualification of the organization within the scope of membership.
Participation in specific efforts will be optional
and open only to members with costs shared by the participants. Members pay
only if they join a specific study. Currently, membership in CRMBA™ is
free. We reserve the right to review membership applications and to make
the final decision whether or not to accept any application. Consulting firms
are ineligible for membership.
CRMBA™ Benefits of
Membership
Studies:
CRMBA™ will identify and present to members opportunities
to participate in Benchmarking studies on various topics addressing
issues of importance to the customer
relationship management functions.
There are two types of Benchmarking studies provided:
Consortium studies are offered to the membership as a
whole with costs divided.
Single company sponsored studies addressing the interest
of one member company can be offered to other selected members for
no fee.
The association will also support customer
relationship management benchmarking efforts:
Research - Access public and private databases.
Identify study participants - Top companies in customer
relationship management.
Collect data - Manage response collection with the participants
as a third party.
Lead site visits - Structured with best participants.
Roundtables:
Interest group roundtables will be organized throughout
the year. Members will pay a nominal fee to join real and virtual roundtable
discussions that address specific customer
relationship management processes.
Cost:
Currently, membership in CRMBA™ is FREE! Costs
of studies are shared by the participants
Become a CRMBA™ Member
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Feature Site of The Week - Benchmarking Roundtables
